At scale, clarity isn't a visual choice. It's how teams make better decisions.
LATEST IMPACT · SUPPLIER MATRIX
Turning supplier data into sourcing decisions.
Product Strategy · System Design · UX Direction
I shaped the product strategy and UX direction, aligning business, data, and product teams around one decision model for supplier discovery, evaluation, and assessment.
Illustrative trendPerformance —↑Risk —↓
Outcomes & goals · Supplier MatrixSuccess measures across supplier discovery, search relevance, profile readiness and assessment adoption.
25% faster
Qualified supplier identification
Measured reduction in time to identify a qualified supplier.
Intended to support itSearch, filters, structured supplier information and shortlisting.
≥80%
Search relevance
Measured search relevance among the top-five results.
Intended to support itUnified vendor linkage, Supplier ID search, business-relevant search criteria and similar-supplier discovery.
≥90%
Profile readiness
Measured share of supplier profiles meeting readiness criteria.
Intended to support itUnified supplier profiles, consistent supplier identity and foundational supplier information.
>90%
Assessments in Matrix
Business goal for supplier assessments initiated directly in Matrix.
Intended to support itA structured supplier evaluation experience using Performance, Risk and Capability, with explainable scores and supporting evidence.
25% faster, ≥80% and ≥90% are measured outcomes. >90% is a business goal for assessments initiated in Matrix — not yet a measured result.
From fragmented supplier data to one sourcing decision model.
Systems · Data · Products
Complexity is whereI do my best work.
I untangle workflows, turn complex data into signals, and build products that create clarity without losing depth.
I'm a systems thinker who helps teams turn complicated business problems into clear product direction.
For 10+ years, I've worked across Walmart, Maersk, SOLV (Standard Chartered), and KaHa — spanning global enterprise, financial services, logistics, and startups.
I'm drawn to problems that are still messy and undefined. I connect the pieces, challenge assumptions, and help teams find a direction they can build, use, and scale.
Recognition
🏆 Bravo Award · July 2025
Recognized by Pratik Shah for exceptional ownership, agility, and high-quality outcomes across Supplier and Quality domains — for quickly ramping up in an unfamiliar domain, maintaining strong standards, and creating consistent impact across multiple streams.
Bengaluru, India · Currently at Walmart
Freelance · Fractional · 0→1 Product Design
Hello
Bring me the messy part. I'll help make sense of it.
Product · Enterprise · AI · Decision Systems
Complex workflows. Fragmented systems. Too much data. That's where the interesting problems begin.
I'm Saiky (Saikiran Desai), a senior product designer in Bengaluru. I design complex products and turn them into experiences people can actually use.
I've worked with Walmart, Maersk, SOLV, and Standard Chartered, designing products across enterprise, fintech, and emerging businesses.
Right now, I'm exploring how AI is changing the way we design, build, and interact with products — and what that means for the future of product design.
"I believe good design should be humane."
People aren't perfect users. They're distracted, under pressure, learning, making mistakes, and trying to get things done. Humane design respects that reality — giving people clarity, control, and a way forward.
🌍 Bengaluru🎾 Tennis🏔️ Solo backpacker🎨 Acrylic painter
Trust the next step before you can see the whole path.Saiky
In their words
Walmart
“Saiky inspires me.He thinks deeply through complex problems to ensure his solutions align perfectly with both user needs and business goals. He is a phenomenal collaborator across teams who brings boundless creativity, genuine humility, and a constant willingness to learn.”
Gary Davis
Senior Manager, Design Leadership
Walmart
“Saiky is an exceptionally talented product designer who balances user needs with business outcomes.He excels at translating research into thoughtful, impactful solutions and has been a strong AI champion on the team—helping others adopt new tools and approaches. Collaborative, supportive, and always elevating the work and people around him.”
Dhaval S. Gandhi
Staff Designer
Walmart Sourcing
“Saiki is a great design partner to work with.I worked with him on several initiatives while building an Enterprise platform at Walmart supporting Supplier Quality operations. Saiki asked a lot of great questions, pushed for clarity around the core problems being solved while not settling for the seemingly obvious easy answers. His focus on user centric thinking is evident. Given a chance I would like to work with Saiki again.”
Siddharth Shah
Senior Manager, Product Management
Walmart Sourcing
“Saiky's work speaks before he does.His portfolio is sharp, direct, and self-explanatory — you understand how he thinks within seconds of landing on it. What sets him apart is the craft behind it: every detail feels intentional, and he takes feedback seriously, refining without ego. Anyone who works with Saiky gets a designer who thinks deeply and ships beautifully.”
Pink
Product Lead
Supply Chain Tech, Maersk
“Sai is a great thought partner.He takes the time to deeply understand the business context and, more importantly, the users' needs before jumping to solutions. What stands out is his curiosity and willingness to learn. I would highly recommend Sai to any team looking for a UX professional who combines user empathy, business understanding, and a continuous learning mindset.”
Everyone had supplier data. Nobody had one way to make supplier decisions.
Turning fragmented supplier data and inconsistent evaluation into a trusted enterprise decision system.
Project
Supplier Matrix
Role
Senior Product Designer
Timeline
8+ months
Team
Product · Design Research · Engineering · Data · Business
Platform
Enterprise Web · AI
Phase 1 scale
12K
Active Walmart U.S. suppliers.
Discovery workshop
25
SMEs across 9 functions.
Decision framework
3
Performance · Risk · Capability.
Role
8+
Months shaping the enterprise experience.
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Intended valueAssociates can understand a score without the calculation being hidden.
02 / The problem
Supplier decisions were fragmented across data, systems and people.
Performance, risk and capability signals lived in different places. Teams applied inconsistent evaluation criteria. Supplier discovery depended heavily on manual networks, and a score alone could not provide the context needed for a confident decision.
Complexity
Fragmented supplier data
Signals distributed across systems and teams.
Clarity
One supplier view
A shared profile for supplier intelligence.
Complexity
Inconsistent evaluation
Different signals and criteria shaped different decisions.
Clarity
One evaluation framework
Performance · Risk · Capability.
Complexity
Manual discovery
Peer networks, spreadsheets and multiple tools.
Clarity
Unified discovery
Search, filter, compare and monitor.
Complexity
Scores without context
A number alone did not create confidence.
Clarity
Explainable evaluation
Score → drivers → trend → context.
The decision
I pushed for separating Performance, Risk, and Capability rather than reducing supplier health to one score.
03 / My role
I translated an ambiguous enterprise problem into a coherent supplier decision experience.
My role was to make complex business and data logic understandable and actionable—not to define that logic alone.
Frame
Decision model
Turn broad supplier-management needs into the questions associates needed the product to answer.
Structure
Information architecture
Organize supplier identity, Performance, Risk, Capability and deeper context into a usable hierarchy.
Design
Core workflows
Discovery, profile, score details, comparison, category context, monitoring and insights.
Validate
Evidence → iteration
Partner with research and product to test assumptions and turn findings into design decisions.
Information architecture
A companion IA kept the team aligned on how the three pieces connect — from portfolio-level triage in the Dashboard, through the Management listing, to one Unified Profile record.
Full detail
Supplier Matrix — information architecture
The complete component-level tree — dashboard triage down to Unified Profile fields — used to keep engineering, product and design aligned on scope.
04 / Workshop discovery
Discovery clarified the jobs the Supplier Profile needed to support.
I filtered the workshop output to the needs directly relevant to Supplier Matrix: centralized supplier context, capability visibility, evidence-based assessment, faster discovery and consistent shortlisting.
SMEs
25
Across 9 documented functions.
Validated JTBDs
5
Supplier + associate jobs refined.
Themes
13
Pain points and opportunities identified.
Rapid concepts
20
AI-enabled concept screens generated.
"Supplier Matrix really helps reduce the grunt work here."
Those signals didn't come from one place. Supplier onboarding (VIP), internal systems (AMA, GSE), and a legacy Informix database all fed into what eventually became the Matrix — part of why a decision layer, not another database, was the right call.
The key decision
Build a decision layer on top of the existing supplier systems instead of consolidating them into one more database.
07 / Defining supplier intelligence
Three dimensions turned a large signal set into an understandable mental model.
Performance
How are they doing?
A standardized view of supplier performance and the metrics driving it.
Risk
What needs attention?
Financial and risk context to support screening and additional review.
Capability
What can they do?
Signals about the supplier's ability to execute, scale and support opportunity.
Designing simplicity on top of scoring complexity
The Performance Score combines signals with different units, directions, levels of supplier control and business importance. The UX challenge was not to simplify the calculation—it was to simplify how associates understand it without hiding how it works.
Show the Performance Score as a starting point with its drivers, trend and calculation visible — never as a closed number.
08 / Prototype validation
We had a model. Next, we needed to know if people understood and trusted it.
9 participants—5 Sourcing Managers and 4 Merchants—reviewed in-progress concepts in 30-minute remote interviews across Food, General Merchandise and Health & Wellness.
The key decision
Make the score an entry point into evidence, not a verdict on its own.
Iteration 01 / Identity
Logo → useful identity
Finding: Most users did not value logos in long supplier lists.
Decision: Prioritize supplier identity, address/location and useful metadata.
Iteration 02 / Risk
Unsettled terminology → clear mental model
Finding: "Risk" was the most understood label; higher risk was expected to be worse.
Decision: Keep Risk and make direction/severity explicit.
Iteration 03 / Score
Score → evidence
Finding: Scores supported shortlisting, but users wanted metrics, commentary and category relevance.
Decision: Treat the score as an entry point into deeper evidence.
Iteration 04 / Context
Structured data → structured + human knowledge
Finding: Prior contacts and factory-visit history influenced confidence.
Decision: Preserve paths to qualitative supplier context where available.
"We have a Teams chat. I can ask, 'Does anyone know this supplier?' and it saves a whole bunch of time."
Sourcing Manager · General Merchandise
"I like the bottom metrics details — that shows where they fall on that risk and what the commentary is."
Merch Director · Outdoors
"I like to see the graph first because that shows me a timeline too of how those metrics have changed, and if I wanted to double-click into that, I can scroll down and see the actual numbers there."
Sourcing Manager · Health & Wellness
Prototype tested
Supplier list, card view — the version shown in the 30-minute sessions.
Supplier profile — the three-score, single-page layout tested.
Iteration after research
Vendor Number and D&B rating added to each card, with a direct path to watchlist.
Vendor Number replaces Supplier ID; Performance, D&B and Capability split into tabs with evidence underneath.
Users relied on supplier knowledge→Preserve qualitative supplier context where available
Risk terminology needed clarity→Keep Risk and make direction / severity explicit
Discovery required too much manual effort→Search, filter and shortlist around business-relevant criteria
09 / Designing the experience
Find → Understand → Evaluate → Monitor.
01 / Find
Find the right supplier
Search, filter and shortlist around business-relevant criteria.
02 / Understand
Build the supplier picture
Identity, Performance, Risk, Capability and related context in one profile.
03 / Evaluate
Move from score to evidence
Drivers, trends, comparison and category detail support judgment.
04 / Monitor
Know what changed
Watchlists, alerts and Supplier Insights move the product from lookup to ongoing intelligence.
Supplier Profile — Performance tab with category-level breakdown.
Compare — select suppliers side by side across score, capability and sales.
The key decision
Design one continuous path — Find → Understand → Evaluate → Monitor — rather than separate tools for search, profile and monitoring.
10 / Inside the interface
The details that make the decision model trustworthy, not just visible.
Fourteen moments from the shipped product — discovery, explainability, monitoring and the calculations underneath every score.
01 · Discovery
Save suppliers to watchlists
Every supplier card supports pinning and adding to named watchlists — like “Top performers” or “Q2 priority fashion” — so a shortlist survives past a single session.
02 · Discovery
Filter across risk, market and origin
Filters cover D&B risk band, private label status, channel, market and country of origin, each showing a live result count before it's applied.
03 · Evaluate
Explain what a score means
Every score carries its own definition, last-updated date and rating scale, so a number is never presented without the context to interpret it.
04 · Evaluate
Same pattern for D&B rating
The D&B supplier rating gets the identical explainability treatment — definition, scale and freshness — reinforcing one consistent pattern across every metric.
05 · Monitor
Surface what improved
When a score changes, the card explains why: previous vs. current value, the delta, and the top contributors behind the move.
06 · Monitor
Flag deteriorating risk early
The same change-detection pattern applies to risk. A D&B rating that moves the wrong direction is called out immediately, with the reason attached.
07 · Understand
Capability, broken into dimensions
Capability is not one opaque score — it's manufacturing depth, product breadth and operational readiness, each independently rated and explained.
08 · Understand
Performance at the category level
The same supplier can perform differently by category. This view breaks financial, operational and quality metrics down category by category.
09 · Discover
AI-suggested similar suppliers
When a supplier doesn't fit, the system proposes comparable options using portfolio and risk signals — with the reasoning shown alongside each match.
10 · Discover
Compare matches, then shortlist them
"Compare all" opens the suggested suppliers side by side against the same score columns as the main list, so the comparison is apples-to-apples — then the selected rows go straight to a watchlist.
11 · Evaluate
Calculations, not just numbers
Every metric can be expanded into its full definition — formula, weighting and a worked example — for teams who need to audit, not just trust, the score.
12 · Discovery
Select and compare across rows
The table view supports multi-row selection, so a sourcing manager can shortlist several suppliers side by side and act on them together — pin, star or add to a watchlist in one pass.
13 · Evaluate
One supplier, every score, one page
The full supplier profile brings performance, D&B rating and capability into a single quarterly trend, with each metric's own definition available inline rather than in a separate report.
14 · Evaluate
Risk, with the underlying signals
The same profile's D&B tab exposes the SSI, SER, Paydex and credit indicators feeding the rating — plus a plain-language commentary explaining why the risk classification changed.
11 / Shipped today, scaled tomorrow
Phase 1 shipped the core evaluation experience. Future direction expands intelligence.
The key decision
Ship the core evaluation experience first, and treat intelligence and AI as the next layer rather than the entry point.
Shipped
Core evaluation
12K active Walmart U.S. suppliersInitial supplier coverage.
Search + discoverySearch, filter and sort across supplier views.
MonitoringWatchlists and supplier score-change alerts.
Future direction
Trusted supplier intelligence
Category + market contextDeeper evaluation across categories and markets.
Capabilities + Supplier InsightsForward-looking evaluation and cross-supplier intelligence.
AI-powered search + analysisSemantic discovery, proactive insights and recommendations.
Embedded workflowsBring supplier intelligence into the places associates work.
My contribution: I shaped the supplier decision framework, information architecture and core evaluation workflows, partnering with product, research, data and engineering to turn fragmented supplier information into a consistent decision experience.
Outcomes & goals
Success measures across supplier discovery, search relevance, profile readiness and assessment adoption.
Qualified supplier identification
25% faster
Measured reduction in time to identify a qualified supplier.
Intended to support it
Search, filters, structured supplier information and shortlisting.
Search and filters
Structured supplier information
Shortlisting
Search relevance
≥80%
Measured search relevance among the top-five results.
Intended to support it
Unified vendor linkage, Supplier ID search, business-relevant search criteria and similar-supplier discovery.
Unified vendor linkage
Supplier ID search
Business-relevant search criteria
Similar-supplier discovery
Profile readiness
≥90%
Measured share of supplier profiles meeting readiness criteria.
Intended to support it
Unified supplier profiles, consistent supplier identity and foundational supplier information.
Unified supplier profiles
Consistent supplier identity
Foundational supplier information
Assessments in Matrix
>90%
Business goal for supplier assessments initiated directly in Matrix.
Intended to support it
A structured supplier evaluation experience using Performance, Risk and Capability, with explainable scores and supporting evidence.
Performance · Risk · Capability evaluation
Explainable scores
Supporting evidence
Further targets
Decision adoption
≥70%
Target use of insights / benchmarking in award decisions.
Sourcing cycle
−20–30%
Target reduction from request to supplier selection.
Measured outcomes: 25% faster identification, ≥80% search relevance, ≥90% profile readiness. >90% assessments in Matrix and the further targets are business goals, not yet achieved.
12 / From complexity to clarity / Before → After
The interface became simpler only after the decision model became clearer.
Before
Fragmented supplier information
Manual supplier discovery
Inconsistent evaluation
Scores without enough context
Reactive supplier review
After
Unified Supplier Profile
Structured discovery
Performance · Risk · Capability
Explainable evaluation
Watchlists · Alerts · Supplier Insights
13 / AI accelerated exploration
AI helped the team move from early concepts to tangible directions faster—not replace design judgment.
5Concept sketches
→
16GenAI prompts
→
20Rough concept screens
SMEs translated JTBDs into descriptive prompts so the team could explore future-state directions quickly. I used the outputs to compare possibilities, challenge assumptions and identify directions worth developing—not as final design.
Two of the ~20 rough concept screens, annotated during review with SMEs.
14 / Outcome & reflection
Outcome
A clearer supplier decision experience emerged from the work: centralized context, structured evaluation, evidence behind scores, and a path from discovery to ongoing intelligence.
Reflection
"Complexity didn't disappear. It became structured enough to support a decision."
Delivery planning became a decision system for D&D.
Making shipment deadlines, D&D exposure and planning priority visible in the workflow where Customer Service Agents already make delivery decisions.
Project
Delivery Planning — D&D
Role
UX Design
Timeline
Discovery → design → validation
Team
BPO · FPO / Sr. FPO · PPO / Sr. PPO · EM / ED · UX
Platform
Enterprise Web · Delivery Planning
Research evidence
10
Destination CSA interviews.
Time spent
5 hrs/wk
Spent by some users validating incoming ETAs.
Customer comms
90%
Customer communication via homemade Excel, SharePoint or email.
⚠
⚠
⚠
Vessel arrivedFelixstowe, UK20 SEP 21
Container unloadedFelixstowe, UK20 SEP 21
DemurrageLast free day20 SEP 21
Gate out20 SEP 21
DetentionLast free day20 SEP 21
Delivery placeShanghai, CH20 SEP 21
Empty returnShanghai, CH20 SEP 21
D&D exposure and the milestone timeline that drives it — vessel arrival through empty return.
The planning list — status, D&D exposure and delivery location in one operational view.
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01 / At a glance
One decision: prioritize the equipment where D&D cost can be avoided.
01 / Detect
Detect
Know whether D&D applies and when free time is ending.
02 / Prioritize
Prioritize
See which shipments are at risk or already incurring cost.
03 / Plan
Plan
Use D&D exposure as a signal to start or adjust delivery planning.
04 / Explain
Explain
Capture Reason Code and Responsible Party for incurred cost.
05 / Communicate
Communicate
Give customers the reason, number of days and applicable cost.
06 / Control
Control
Carry D&D context into alerts, reporting and container visibility.
02 / The problem
Fragmented D&D information made cost harder to act on.
Customer Service Agents had to combine contract terms, shipment milestones and spreadsheet calculations to understand D&D exposure and decide which shipments needed attention.
Complexity
Manual D&D calculations
Contracts, shipment milestones and cost formulas were maintained across Excel and reports.
Clarity
One D&D view
Bring applicable D&D information into the shipment view.
Complexity
Milestones drive the cost
Arrival, Gate Out and Empty Return determine D&D days and charges.
Clarity
One visible deadline
Show Last Free Date, days and D&D status together.
Complexity
Cost without priority
Users could calculate incurred cost but lacked a clear way to prioritize shipments before cost increased.
Clarity
Cost → priority
Surface At Risk and Incurring states so the CSA knows what needs attention first.
Complexity
Reason hidden after the charge
Reason Codes and responsibility were maintained manually after D&D was incurred.
Clarity
Cost → reason → action
Connect D&D cost to Reason Code, Responsible Party and Root Cause Analysis.
03 / My role
I translated a complex operational requirement into a planning experience.
Frame
Connected research to the problem
Synthesized CSA interviews, usability findings and business requirements to identify where D&D was affecting delivery decisions.
Structure
Defined the decision model
Prioritized Last Free Date, D&D state, cost, milestone, reason and action as the core planning signals.
Design
Shaped the workflow
Translated the requirements into list visibility, prioritization, alerts and root-cause pathways.
Validate
Refined with users
Used usability feedback to clarify hierarchy, reduce information hunting and strengthen the planning workflow.
04 / Discovery
Research showed that changing shipment information was already a planning burden for CSAs.
User research
"ETAs change daily. Keeping track of the changes is the most time-consuming activity."
4–6 systems were searched for ETA / vessel information, and some users spent up to 5 hours a week validating incoming-container ETAs. 90% of customer communication happened via homemade Excel sheets shared through SharePoint or email.
Usability / workflow
"All communication with customers happen via Excel sheets…"
Excel had become part of the operational workflow for customer communication and D&D tracking, reinforcing the need to move the decision into the product workflow rather than create another report.
Table flexibility
CSA needs depend on the task at hand and the customer.
No single table layout fit everyone — reinforcing that a flexible, customizable table was a requirement, not a nice-to-have.
CSA interviews
10
45–60 minute interviews with internal Destination users.
Systems checked
4–6
Searched across internal and external systems for the latest ETA and vessel information.
ETA validation
5 hrs/wk
Spent by some users validating incoming-container ETAs.
Research evidence, not product outcomes. Source: April 2022 Destination research.
What this meant for D&D
ETA changes → planning horizon changes → Last Free Date / D&D exposure can change → shipment priority changes. That made ETA, Last Free Date and D&D exposure a connected planning problem rather than separate data points.
05 / What I learned
The CSA needed answers, not another D&D report.
What is exposed?
Is D&D applicable, At Risk, Incurring or Incurred?
When does free time end?
What is the current Last Free Date?
What should I prioritize?
Which shipment needs attention before cost increases?
Why did it happen?
What Reason Code and Responsible Party explain the cost?
What should I do?
Can I move from exposure directly into planning?
What do I tell the customer?
Reason, number of days and applicable cost.
Design principle
Move the decision, not just the data. D&D should appear where delivery priorities are being decided.
06 / The breakthrough
Move D&D from a back-office calculation to a planning signal.
The shift was not to expose more data. It was to make the D&D consequence visible at the moment the CSA decides what to plan first. ETA, Last Free Date, D&D exposure and priority needed to be understood as one planning decision rather than separate pieces of shipment information.
07 / The solution
A planning view that surfaces the signals a CSA needs to act.
01 / Deadline
Last Free Date
Show the estimated or actual boundary for free time.
02 / Exposure
D&D status + cost
Make At Risk, Incurring and Incurred states visible with applicable cost.
03 / Priority
Planning priority
Use D&D exposure to identify equipment that needs attention first.
04 / Context
Milestone + ETA
Keep the event and expected timing that shape the decision visible.
05 / Cause
Reason + responsibility
Connect incurred cost to its operational cause and owner.
06 / Action
Alert → planning
Move from a D&D signal directly into the relevant planning action.
Every signal in the model — deadline, exposure, cost — surfaced as a filter, not buried in a report.
From the list into the decision screen — milestone timeline and reason code capture.
Saved filters as one-click entry points from Destination home.
Column visibility, order and sticky columns — configurable per user.
08 / Prototype & validation
From information overload to focused action.
I tested whether CSAs could move from a dense operational view to a clear D&D decision.
Screen 01
Planning list
One operational view for equipment, BL, status, planning status, POD, ETA, ATA, final delivery, Last Free Date, priority and PO.
Screen 02
Priority configuration
Customer-specific rules shape what gets surfaced first rather than forcing one fixed prioritization model.
Screen 03
D&D intervention
At-risk and incurring states provide a reason to act, with direct navigation into root-cause analysis.
The planning list brought deadline, D&D exposure and priority into one operational view.
Validation focused on whether the D&D signals were clear enough to act on.
Before
Too much competing for attention
D&D context was difficult to connect to the planning decision.
User feedback
“What do I act on first?”
Users needed stronger hierarchy around deadline, exposure and priority.
Design change
Prioritized D&D signals
Strengthened hierarchy around Last Free Date, D&D status, cost and action.
Result
Clearer path to action
Made D&D exposure easier to connect to delivery planning.
Validation changed the table, too.
Different customers and tasks required different views, so one fixed table could not fit every workflow.
Customization
Save your own layout
Choose visible columns, order and sort—and save the view for your workflow.
Header controls
Sort & filter from the header
Move sorting and filtering into the column header for faster scanning.
Excel in / out
Import & export
Keep Excel part of the workflow with native import and export.
Familiar mechanics
Mimic Excel, on purpose
Use familiar Excel patterns—like freeze columns and sorting—to reduce the learning curve.
One column. One purpose.
ETA and ATA were separated so each could be independently sorted and scanned.
Finding → Design response
Too much information competing for attention→Strengthened deadline, exposure and priority hierarchy
Reason codes felt disconnected from cost→Connected cost → reason → owner → root cause
Prioritization felt inconsistent across customers→Customer-specific priority configuration
CSA needs varied by task and customer→Customizable, savable table layouts
Sidebar filters got cluttered→Header-based sort and filtering
Data moved constantly between the tool and Excel→Native import/export + familiar mechanics
Combined ETA/ATA made sorting unreliable→Separate single-purpose columns
09 / Designing the experience
From exception → intervention.
Cost becomes applicable → CSA is notified → shipment opens → D&D context is visible → equipment is prioritized → delivery plan is reviewed → reason / owner is captured → customer is informed.
Planning nudge
Notify the CSA when D&D cost becomes applicable or a container enters an Incurring state.
Next action
Take the user directly to the relevant shipment so they can review exposure and start or adjust planning.
Notify before cost applies — with a direct action, not just an alert.
The same signal, surfaced as a summary card wherever the CSA already looks.
10 / Scope & success criteria
My focus was the D&D decision layer inside Delivery Planning.
I focused on making Last Free Date, D&D status, cost exposure, prioritization, alerts and root-cause context visible at the point of delivery planning.
Success criteria
Not yet achieved outcomes—targets for what comes next.
D&D control
<2%
DnD from Maersk-controlled causes.
Reason coverage
100%
DnD containers with reason codes.
CSA experience
4.2/5
CSA customer rating.
Documented project success criteria, not claimed achieved results. Post-launch evidence was not provided in the source material.
11 / From complexity to clarity / Before → After
The interface became simpler once the D&D decision model became clearer.
Before
Fragmented D&D rulesContracts and milestones determined free time.
Changing shipment eventsETA, Arrival, Gate Out and Empty Return changed D&D exposure.
Cost buried in calculationsCSAs relied on Excel to determine D&D cost.
Reactive D&D trackingReasons and responsibility were captured after cost occurred.
After
One D&D deadlineLast Free Date made the planning boundary visible.
Clear D&D statusFree · At Risk · Incurring · Incurred made urgency visible.
Cost exposure at a glanceD&D cost surfaced where delivery priorities are decided.
The transformation was not about removing D&D complexity. It was about structuring that complexity around the decision the CSA needs to make.
12 / Outcome & reflection
Outcome
Instead of requiring CSAs to reconstruct D&D exposure through separate calculations, the experience brings together ETA → Last Free Date → D&D exposure → Priority → Action at the moment the delivery plan is being made.
Reflection
"The goal was not to hide the underlying rules. It was to structure them around the decisions a CSA actually needs to make."
Giving every building an identity — and every journey a clearer destination.
Bawsala turns complex addresses into a searchable identity for the exact entrance people need to reach.
Project
Bawsala
Year
2018
Focus
Location discovery · Navigation
Platform
Customer & Driver applications
Addresses
1M+
Addresses marked.
Businesses
100K+
Businesses marked.
Coverage
5+
Major cities · Saudi Arabia.
Selected screens shown. Connect with me to explore the complete experience and design process.
01 / Overview
One address can contain many entrances. Bawsala gives each entrance a simple identity.
Customer problem
Find the right entrance
People need to find the right entrance, not just the right address. Bawsala creates a unique code for every entrance and makes it searchable and shareable.
Operational problem
A reliable shared reference
Drivers and businesses need a location they can reliably identify, communicate and navigate to without depending on long or ambiguous addresses.
Know your Bawsala code
JDMR 8767 · JD = city code · MR = area code · 8767 = entrance code
02 / At a glance
The product made one location identity useful across the journey.
01 / Identify
Identify
Give each building entrance a simple, unique code that people can recognize and search.
02 / Navigate
Navigate
Carry the selected destination into maps and routing without losing location context.
03 / Share
Share
Give customers, drivers and businesses one location reference they can reuse and communicate.
03 / The problem
Addresses were precise enough for databases, but not always precise enough for people or drivers.
Complexity
Long, multi-line addresses
Harder to search, remember and communicate consistently.
Clarity
One unique code
Every entrance gets a searchable identity.
Complexity
Many entrances, one address
The destination was not always the exact entrance.
Clarity
Exact destination
The code points people toward the intended entrance.
Complexity
Different navigation tools
Finding and reaching a place could require multiple steps.
Clarity
Navigation in context
Move from search to route without losing the location.
Complexity
Location shared as an explanation
People needed a simple reference they could send to others.
Clarity
Shareable location
A Bawsala code can be shared in seconds.
04 / My role
I owned the interaction model across location identity, search, navigation, and reuse.
Turned the address problem into a location-identity problem, focused on the entrance people actually needed to find.
Structure
Connect identity to discovery
Shaped search, advanced filtering and the transition from code to place.
Design
Connect discovery to navigation
Carried the location context into map and routing experiences for customers and drivers.
Refine
Make the code useful beyond search
Extended the identity into sharing and saved/favourite locations.
Team & collaboration
Started as the sole designer → team grew to 5–6. I joined as the first and only designer, owning the experience independently for the first two months as the team was forming. Leadership visited India quarterly, enabling direct discussions on product and business requirements. As the team expanded, I continued close collaboration with product and technology on the evolving product and backend address-marking workflows.
05 / Key insight
The address wasn't the destination. The entrance was.
01 / Destination
Address ≠ entrance
A single address can lead to multiple entrances, so the destination needs more precision.
02 / Discovery
A code needs to be findable
The identity becomes useful when people can search for it quickly.
03 / Journey
Identity should persist
The same location reference should carry into navigation and sharing.
Design principle
Identify → Search → Confirm → Navigate → Reuse. These findings shaped the interaction model end to end.
06 / Key design decisions
The code had to work beyond search.
I treated the code as a persistent location identity — not just a search key — so it could carry through confirmation, navigation, sharing and reuse.
01 / Identify
Entrance as destination
Make the entrance, not just the address, the destination.
02 / Search
Find by code
Let people find the destination by its unique code.
03 / Confirm
Context before navigation
Show the selected place in context before navigation.
04 / Navigate
Continue into routing
Continue into routing without losing the destination.
05 / Reuse
Share and save
Make the same code useful for sharing and saved places.
07 / Customer experience
Find the right entrance in a few deliberate steps.
Discover
Search by code
Use the unique Bawsala code to locate the intended entrance.
Refine
Use structured search
City, area and entrance-code filters make discovery easier to narrow.
Confirm
See the destination in context
Make the selected place understandable before moving into navigation.
Reuse
Share or save the location
Reuse the same code with other people or from a favourites list.
Discover — search by code
Refine — structured search results
Confirm — destination in context
Reuse — share to another map app
08 / Driver & business experience
The same identity reduces ambiguity after the address is shared.
Driver
Arrive at the intended destination
Carry the shared location into tracking and routing so the destination stays clear during the journey.
Business
Use one consistent location reference
Give customers and delivery operations the same location identity to communicate.
Driver — the exact entrance among many
Business — one reference, shared consistently
09 / Experience flow
From location code to arrival.
Search code → confirm entrance → view destination → choose navigation → arrive → share or reuse. The key interaction decision was to keep the location identity consistent as users moved between discovery, navigation and communication.
10 / Product evolution
The concept expanded from a code into a reusable location identity.
Identity
Unique entrance code
Make each entrance identifiable.
Discovery
Searchable destination
Make the code useful for finding a place.
Journey
Navigation + sharing
Carry the same identity through arrival and communication.
Identity — get your Bawsala code
Discovery — saved, searchable places
Journey — manage and reuse over time
11 / From complexity to clarity / Before → After
The experience became simpler once the address was treated as a destination identity.
Complexity
Long, multi-line addressesHarder to search, remember and communicate consistently.
Many entrances, one addressThe destination was not always the exact entrance.
Different navigation toolsFinding and reaching a place could require multiple steps.
Location shared as an explanationPeople needed a simple reference they could send to others.
Clarity
One unique codeEvery entrance gets a searchable identity.
Exact destinationThe code points people toward the intended entrance.
Navigation in contextMove from search to route without losing the location.
Shareable locationA Bawsala code can be shared in seconds.
12 / Outcome & reflection
The product addressed a real problem, but the market increasingly standardized the underlying solution.
Product outcome
A simpler digital address experience
Bawsala turned a long address into a simple code that could identify an entrance, support search, navigation and sharing.
Market reality
The ecosystem moved toward a national standard
Saudi Arabia established its National Address in 2013, before Bawsala launched in 2018. Saudi Post | SPL also provides a Short Address using 4 letters and 4 numbers. In August 2025, the Council of Ministers adopted the National Address as the sole source for addressing in the Kingdom.
Sources: Saudi government and SPL public materials.
What this meant for adoption
Bawsala's proposition increasingly overlapped with an addressing capability embedded in the national ecosystem. Public evidence supports that market overlap and later standardization; it does not establish that this was the only reason for Bawsala's adoption outcome.
Reflection
"The UX solved a real address problem. The market increasingly standardized the underlying solution. The lesson: solving a user problem does not always create lasting product differentiation."
Making working capital easier for small businesses to access and use.
Designed the digital credit and Buy Now, Pay Later experience for buyers and sellers on Solv's B2B marketplace — bringing short-term revolving credit, invoice financing and repayment into a clearer working-capital journey.
Product
Solv Pay Later
Launch
18 Jan 2021
Primary focus
Buy Now, Pay Later
Supporting work
Credit card · Invoice finance
Credit
15–60d
Flexible BNPL credit period announced by Solv.
Limit
₹25L
Credit limit up to ₹25,00,000.
Invoice
₹3K+
Invoice financing from ₹3,000.
Growth
~100%
Average monthly growth in credit lines extended.
Source: Solv public product announcements and materials, 2021. Figures shown are based on publicly available product information.
Selected screens shown. Connect with me to explore the complete experience and design process.
01 / Overview
Solv brought Buy Now, Pay Later into the B2B buying moment.
Business need
Quick access to working capital
Small businesses could be short on cash while still needing to finance inventory and day-to-day operations. BNPL created more time to pay without relying on traditional credit journeys.
Business model
Credit connected to real transactions
Buyers received short-term credit against invoices, sellers could be paid upfront, and lending partners financed the underlying business transaction.
My focus
Make the financing choice, credit state and repayment journey understandable at the moments an MSME needed to act.
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02 / At a glance
Designing around three moments in the small-business credit journey.
01 / Access
Know what is available
Make available credit and remaining capacity easy to interpret.
02 / Use
Choose financing in context
Bring Pay Later and invoice finance into the payment decision.
03 / Manage
Understand what happens next
Connect verification, repayment, statements and account state.
Pay Later sat at the centre; invoice finance and credit management supported the journey.
Pay Later
Short-term revolving credit
Use credit across multiple invoices and repay on a flexible schedule.
Invoice finance
Finance the underlying order
Connect payment to the invoice rather than treating credit as a separate activity.
Credit card
Manage the broader credit relationship
Extend the experience into card controls, credit utilisation and account management.
03 / The problem
Access to credit was valuable only if the interface made the money, state and next action clear.
Complexity
Credit numbers compete
Approved, available and used limits are easy to confuse.
Clarity
One credit picture
Make available and used credit understandable together.
Complexity
Financing is separated from payment
The Pay Later choice needs to appear when the business is deciding how to pay.
Clarity
Pay Later at the point of choice
Present financing alongside payment options.
Complexity
Account states create uncertainty
KYC, activation and pending conditions need explicit feedback.
Clarity
Clear state → next action
Explain verification, activation and exceptions.
Complexity
Repayment spans multiple views
Invoices, transactions and statements need to connect.
Clarity
Connected repayment context
Return payment outcomes to the credit account.
04 / My role
I translated lending requirements into prototypes and mobile product experiences.
Discover
Understand product and business requirements
Worked with product, business stakeholders and leadership to understand the financing model, user states and operational constraints.
Structure
Turn financial logic into usable flows
Mapped Pay Later, invoice finance, onboarding, verification, repayment and card-management states.
Prototype
Make concepts tangible early
Designed and iterated prototypes to communicate concepts, explore alternatives and support stakeholder decisions.
Collaborate
Work closely across functions
Collaborated with product, business, technology and stakeholders as backend conditions and requirements evolved.
05 / Business context
Solv used technology and lending partners to extend financing into the B2B marketplace.
Solv positioned itself as a B2B e-commerce platform and financial-services marketplace for MSMEs, working with banks, NBFCs and fintech partners. Its January 2021 announcement described BNPL as invoice financing for buyers and sellers, designed to support immediate business needs with more flexibility.
Public · Nov 2021
100K+
Verified MSMEs on the platform, publicly reported by Solv.
Public · Early 2021
~100%
Average monthly growth in credit lines extended since BNPL launch.
Public product claim
15–60d
BNPL credit period for eligible purchases.
06 / What I learned
In lending, clarity is part of trust.
01 / Money
Show the number a user can act on
Available, utilised and approved limits must be distinguishable.
02 / State
Explain what happens next
Pending, verified, activated and overdue states need explicit feedback.
03 / Choice
Put financing in context
Pay Later is most useful when it is visible at the payment decision.
07 / Supporting credit experience
Make the credit line understandable before the business decides how to use it.
See
Available credit
Show approved, utilised and available amounts with a clear remaining balance.
Understand
Statements & transactions
Make repayment and transaction history explainable.
Act
Use or request more
Keep the next credit action visible when the business needs it.
Available credit limit & utilisation
Transactions — pending, financed, rejected
08 / Pay Later journey
Bring financing into the payment decision without adding cognitive load.
01 / Choose
Payment option
Pay Now, Cash on Delivery or Pay with Invoice Finance.
02 / Review
Invoice & drawdown
Show invoice and drawdown details before confirmation.
03 / Verify
Verification
Complete OTP / required verification where applicable.
04 / Confirm
Success & remaining credit
Explain successful request, amount and remaining credit.
05 / Manage
Account & statements
Return users to the Pay Later account and statements.
Design principle
Every step should answer three questions — what am I using, what will I owe, and what happens next?
Payment option
Invoice & drawdown confirm
Success & remaining credit
Transactions
Payment choice → invoice detail → verification → successful drawdown → updated credit view. The flow was designed so the user always understands the financing choice, the amount being used and the state of the transaction.
09 / Credit card
Extend the same clarity principles into card and account management.
Onboard
KYC & activation
Guide users through registration, verification and activation states.
Control
Manage the card
Support PIN, blocking, limits and international-usage decisions.
Manage
Understand utilisation
Connect card activity back to credit, transactions and repayment context.
KYC: Aadhaar verification & OTP
Card detail, balance & features
Manage: PIN, limits, block, international use
Transactions: pending, financed, rejected
10 / Product evolution
The work connected separate financial capabilities into one credit relationship.
Access
Digital credit
Establish credit, KYC and activation.
Utilise
Pay Later + invoice finance
Use financing directly within the B2B transaction.
Manage
Card + repayment
Track utilisation, statements, payment and controls.
11 / From complexity to clarity / Before → After
The experience became clearer when money, state and action were designed as one system.
Complexity
Credit numbers competeApproved, available and used limits can be confused.
Financing is disconnected from paymentThe user has to understand the financing choice separately.
State is hard to interpretKYC, activation and exceptions need explanation.
Repayment is fragmentedInvoices, transactions and statements live across the journey.
Clarity
One credit pictureThe usable balance is clear.
Pay Later at the decision pointFinancing appears alongside payment choices.
State → next actionUsers understand what has happened and what to do next.
Connected repaymentPayment and credit context remain linked.
12 / Outcome & reflection
Outcome
The work brought Pay Later, invoice finance, credit visibility, verification, card management and repayment into a more coherent product journey — a connected MSME credit experience rather than separate financial capabilities.
Reflection
"In financial products, clarity is part of trust: users need to know what they can use, what they owe and what happens next."
Every handoff was a black box. Now it's one trackable journey.
Real-time shipment visibility across fulfillment, distribution and last-mile operations — because teams lost visibility across every handoff.
Context
Walmart · Ops
Market
Mexico
Timeline
2022–23
Focus
Visibility + optimization
Coverage
23%
Orders served through Omni.
Scale
391K
Orders enabled through Omni.
Savings
$1.33M
Expected savings.
Associate Tracking Dashboard — the daily operating view for the Transportation Operations team.
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01 / At a glance
A shipment visibility and route-optimization experience for omni-channel operations across Mexico.
The initiative focused on a simple operational gap: once an order moved through the network, teams could no longer reliably see what was happening at each handoff. The opportunity was to connect fulfillment, distribution, stores, delivery stations and customer care around one trackable shipment journey.
02 / The problem
The problem was not simply "no tracking." It was a fragmented operating model where shipment state disappeared between handoffs.
Complexity
Visibility disappeared after handoffs
After the truck leaves the FC, teams lose order visibility en-route, with no system to record receipt.
Clarity
One tracking view
A single view carries the shipment across the journey.
Complexity
Teams reconstruct status manually
Order details are shared through manifest files, Excel, calls and WhatsApp.
Clarity
Route + status context
Status, route and delay context sit together in one place.
Complexity
Operational uncertainty reaches customers
Without capacity or event data, teams struggle to protect on-time delivery.
Clarity
Critical shipments surfaced
At-risk shipments are visible before customers are affected.
Complexity
Fragmented coordination touchpoints
Manifest files, calls, messages and WhatsApp became de facto coordination tools.
Clarity
Summary trail for investigation
One trail supports proactive intervention instead of reactive searching.
The core problem
Too many handoffs. Too little shared shipment state.
Trail Summary — the same shipment's FC → DC → DS → Customer handoffs, laid out as one visible trail instead of four separate systems.
03 / Core users & needs
Three core user groups sit across the operational and customer-facing sides of the journey.
01 / Core user
Transportation Operations Team
Tracks shipments in omni-channel routes, protects the SLA, and intervenes when shipments are delayed.
02 / Core user
Operations Teams — E-Com & Bricks
Coordinates the physical network across fulfillment, distribution, stores and the Brick fleet.
03 / Core user
Customer Care Team
Needs shipment status to update customers and escalate orders requiring transportation attention.
Transportation Operations
Track shipments in omni-channel routes. Ensure orders reach customers within SLA, without loss of shipments. Receive notification when shipments are getting delayed.
Customer Care / Customer
Track shipments so customers can be updated on status. Escalate orders that need transportation attention. Notify customers proactively if a shipment is delayed.
04 / Where tracking breaks
The evidence points to five recurring breakdowns.
01
Order visibility
No order visibility after the truck leaves the FC.
02
Manual effort
Significant manual effort to coordinate between FC / DC / Stores / DS.
03
DC visibility
Loss of visibility of orders within the DC.
04
On-time delivery
DC does not ship orders in the expected / promised time, creating an OTD risk.
05
Capacity
No capacity information at DC / trucks during promise calculation and route assignment.
Touchpoint
Manifest files / Excel
Touchpoint
Call · Message · WhatsApp
Impact
Loss of OTD
Impact
Loss of shipments
Route map view — the same KPI data plotted geographically, so an underperforming route is a place, not just a row.
05 / Complexity to opportunity
The current journey is a chain of handoffs, but the customer experiences one shipment.
The design opportunity was to make those two realities match.
FC
Fulfillment Center
No capacity feedback at promise calculation / optimized route assignment.
DC
Distribution Center
Orders shared by manifest / Excel; shipment events not consistently recorded.
Store
Store handoff
Need visibility when orders are received by the store.
DS
Delivery Station / Last Mile
Once transport leaves the DC, downstream teams can be in the blind.
Customer
Customer
Needs shipment status and proactive delay notification.
Design opportunity
Turn a fragmented network of handoffs into one visible shipment journey.
06 / The breakthrough
Make the shipment journey legible as a system, not a collection of handoffs.
How might we help the Transportation Operation and Customer Operation teams get the tracking and visibility of shipment orders they need? Instead of asking teams to reconstruct status from files, calls and messages, the experience surfaces the shipment, its route, its current state and the action required.
01 / See
Make state visible
Surface shipment state across the route.
02 / Act
Enable intervention
Surface delayed and critical shipments so teams can intervene.
03 / Inform
Equip customer teams
Give customer-facing teams reliable status they can communicate.
07 / Designing the experience
Find → Prioritize → Understand → Act.
The dashboard turns a tracking problem into a decision-making workflow.
01 / Find
Search
Search by Tracking ID or Order ID and filter the operational queue.
02 / Prioritize
Focus
Use Critical, Ongoing and Historical shipment views to focus attention.
03 / Understand
Context
See status, route, delay and estimated delivery context.
04 / Act
Intervene
Open the summary trail, coordinate intervention and communicate status.
Early exploration
Low-fidelity passes worked out where KPIs, the map and the shipments table should sit before any visual design began.
Sketch 01 — KPI ring + map layout
Sketch 02 — KPI strip + critical table
Sketch 03 — critical shipments, card variant
Information architecture
Dashboard → Routes → Trips → Order detail, mapped across four levels before any screen was built.
Dashboard (Home)
→
Routes details page
→
Trip details page
→
Order detail (side modal)
Dashboard
Global searchSearch by trip or by order.
NotificationsDelayed trips and status changes surfaced proactively.
Summary of all routesTotal, on-time, delayed and cancelled trips — filterable by date range.
Critical tripsDelayed shipments that need Associate attention.
All routesTable and map view, KPIs per route.
Routes details
Route summaryFC → DC → DS → Customer flow, total trips, orders per node.
Order listOrder ID, destination, status and estimated delivery.
ActionsCall driver on delayed, exception or failed-delivery orders.
Order detail
Order tracking detailsOrder ID, load number, MPL number, facility, timestamp and carrier — for FC, DC and DS.
Search results page
Filtered by All, Orders or Trips — surfaced from the dashboard's global search.
Notifications
Same delayed-trip and status alerts, opened from the bell icon.
The shipped experience
Find — search by Tracking ID or Order ID, switchable per query type.
Prioritize + understand — route KPIs sorted so the routes that need attention surface first.
08 / Route optimization & future state
Visibility is the foundation. Optimization creates a path toward a more efficient multi-hop network.
With shipment visibility across every handoff, this future-state concept explores how multi-hop optimization could compare routes across carriers and hops to improve speed, cost, and delivery performance.
Core / shipped direction
Shipment visibility across omni-channel routes Critical / ongoing / historical shipment views Tracking ID and Order ID search Operational filters and summary trail Export to Excel
Future direction
Multi-hop route comparison Speed or cost optimization Optimization rationale Proactive shipment notifications Visibility across every handoff
Future-state POC — extending shipment visibility into route comparison and multi-hop optimization, with transit time, cost to serve, emissions, and route rationale shown side by side.
Future POC
From visibility to optimization
This concept explores how shipment visibility could evolve into multi-hop route optimization.
Associates can see the complete shipment journey, receive notifications at key handoffs, and understand where an order is at any point.
Once that visibility is available, the experience could compare different routes — for example:
Current
DC → Regional Hub → Store
Alternative
DC → Store
The system could compare delivery time, cost and number of hops, and explain why one route may be better.
The goalHelp associates move from "Where is my order?" to "What is the better way to get it there?"
The work connected a complex operational problem to a clear experience strategy: make shipment state visible, give teams a shared source of truth, and create a foundation for route optimization.
Reflection
"Enterprise UX is often about making invisible coordination visible."
What I'd push next: measure intervention time, exception resolution and customer-notification effectiveness.
UX Case Study · Scintilla × Supplier One · Velocity Pod
From inventory insight to action.
Connecting Scintilla In-stock Recommendations with Supplier One so suppliers can understand inventory risk, validate what is happening, and move directly into replenishment.
Focus
Inventory recommendations
Experience
Scintilla → Supplier One
Integration
Top Tasks → Order Management
Status
Pre-launch
Collaboration: Scintilla × Supplier One · Cross-functional integration.
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01 / At a glance
A recommendation should not end at insight.
The opportunity was to connect Scintilla's inventory intelligence with the workflow suppliers already use to replenish inventory. Instead of asking suppliers to interpret a signal and then find where to act, the experience brings the recommendation into Supplier One and carries it through toward execution.
Problem space
Inventory availability
Help suppliers understand inventory risk, affected products, and the reasons behind an opportunity.
Primary user
Suppliers
Surface the right issue early and provide enough context to decide what action is appropriate.
Product connection
Scintilla + Supplier One
Bring In-stock Recommendations into Supplier One as a microfrontend within Top Tasks.
North-star signal
Recommendation → action
Measure whether opened recommendations lead to meaningful supplier action.
The opportunity
Reduce the distance between identifying an inventory risk and taking replenishment action — while helping protect in-stock performance and sales.
02 / The problem
Suppliers spend more time finding problems than solving them.
Inventory issues were spread across multiple applications and reports. Suppliers had to investigate manually, connect the dots themselves, and then switch into another workflow to act. The core problem was not a lack of data; it was the distance between a signal and a confident next step.
Complexity
Fragmented inventory signals
Information and signals were spread across tools.
Clarity
One connected recommendation
Bring the relevant signal into Supplier One where it can be understood and acted on.
Complexity
Manual investigation
Suppliers had to determine what mattered and gather context themselves.
Clarity
Prioritized attention
Use Top Tasks to surface high-priority replenishment opportunities early.
Complexity
Data without enough context
A signal alone did not explain severity, causes, or what to do next.
Clarity
Explainable recommendations
Show business impact, root causes, contributing factors, and supporting evidence.
Complexity
Insight separate from execution
Suppliers had to leave the analysis experience to create or submit an order.
Clarity
Recommendation → action
Connect the recommendation to a prefilled PO and Supplier One Order Management.
Reframed the problem
From finding inventory issues to acting on the right replenishment opportunity.
03 / The challenge
How might we surface actionable insights and recommendations to suppliers?
The design challenge was to make intelligence useful at the moment of decision: surface the issue, explain why it matters, establish confidence in the recommendation, and provide a direct path to execution.
Today
Search → Investigate → Decide → ActSuppliers search for the problem, gather context, figure out the cause, and then find the workflow where they can respond.
Designed direction
Alert → Insight → Recommendation → ActionThe platform proactively surfaces the issue, explains why it matters, recommends what to do, and connects the supplier to execution.
ACTS — principles for actionable recommendations.
A
Capture Attention
Surface high-priority replenishment opportunities in Top Tasks so suppliers focus on the most impactful issues first.
C
Clear Causality
Explain why inventory gaps exist through root causes, contributing factors, and business impact before recommending an action.
T
Earn Trust
Build confidence with transparent metrics, evaluation methodology, and supporting evidence behind every recommendation.
S
Shareable for Action
Enable suppliers to download prefilled Purchase Orders and continue directly to Supplier One Order Management.
04 / My role
I owned the experience strategy from insight to action.
I shaped the experience strategy and interaction model for connecting Scintilla's inventory recommendations with Supplier One — from discovery and recommendation comprehension through to replenishment action.
Owned
Experience strategy · interaction model · information architecture · recommendation experience · integration flow · prototype validation
05 / Integration approach
Bring Scintilla recommendations into Supplier One.
The final decision was to surface the Scintilla In-stock Recommendations experience as a microfrontend (MFE) within Supplier One's Top Tasks, then connect suppliers directly to Order Management to complete replenishment.
The design had to preserve Supplier One's existing workflow while making Scintilla's intelligence feel native to the experience.
01 / Discover
See the recommendation
See a personalized replenishment recommendation proactively in Top Tasks.
02 / Understand
Review the evidence
Review business impact, inventory gaps, root causes, and contributing factors.
03 / Decide
Validate
Validate the recommendation using supporting data and coordinate with RISM when needed.
04 / Act
Move to order
Download a prefilled PO or continue directly to Supplier One Order Management.
In-stock recommendation surfaced as a Top Task
Business impact, root causes & supporting data
Sales vs Forecast
Are sales meeting demand?
Comparing this year's sales against the demand forecast shows whether the gap is a supply problem or a demand shift — informing better replenishment planning.
In-stock by State
Where are the inventory gaps?
A state-level view of in-stock replenishable inventory helps suppliers prioritize which regions to act on first.
Download PO — a prefilled purchase order ready to upload.
Request Inventory — continues straight into Order Management.
06 / Design evolution
Move execution closer to the moment of decision.
The key shift was moving execution into the recommendation journey rather than treating it as a separate workflow.
Early direction
Recommendation → Details → Switch workflowInsight was useful, but the supplier still had to determine where and how to act.
Final direction
Top Task → Recommendation → Evidence → PO → Order ManagementSurface the issue, establish confidence, then provide a direct path into execution.
07 / Supplier intelligence
Give every recommendation enough context to support a decision.
The experience was structured around four questions a supplier needs answered before acting: what is at stake, what changed, what needs attention, and why the recommendation can be trusted.
Business impact
What is at stake?
Retail sales impact, units affected, in-stock percentage, and weeks of supply help frame issue severity.
Sales vs forecast
Is demand changing?
Compare actual sales with forecast to understand whether demand changes contributed to the inventory gap.
At-risk clusters
What needs attention?
Drill into affected products, clusters, stores, and inventory levels to prioritize what should be investigated.
Evaluation methodology
Why was this recommended?
Show how calculations and recommendation logic were generated so suppliers can trust the result.
From action to design intent.
Review OOS Reasons
Analyze why products are unavailable at stores, such as supplier delays, low inventory, forecasting errors, or logistics issues.
Explain why the issue happened so suppliers can determine the appropriate response.
Coordinate with RISM
Work with the Walmart Replenishment Inventory Solutions Manager when the issue requires collaboration or validation.
Create a path to validate the recommendation and agree on the replenishment plan.
Download PO
Download a pre-filled Purchase Order template containing recommendation data, then review or update it before submission.
Remove the need to create the order from scratch.
Request Inventory
Continue to Supplier One Order Management to upload the completed PO and request inventory replenishment.
Make the primary call to action a direct move from recommendation to execution.
08 / Designing the experience
One journey from signal to replenishment.
Top Task → Recommendation → Business impact → Root cause → Decision → PO / Order Management. The flow was designed so the supplier always understands what changed, why it matters, and what to do next.
Before
Multiple applications
Manual investigation
Disconnected insights
Slow replenishment decisions
Analysis separate from execution
Designed experience
Unified entry point
Guided recommendations
Explainable insights
Faster path to action
Recommendation → Action
09 / Complexity to clarity
Reduce the cognitive work between knowing and doing.
The experience shift is not simply a UI consolidation. It changes the supplier's job from assembling evidence across systems to evaluating a recommendation with the right context and moving into the existing execution workflow.
Complexity
Search across systemsFind the issue and assemble the evidence.
Interpret the signalDetermine severity and likely cause from multiple data points.
Switch tools to executeLeave the insight and create the replenishment workflow elsewhere.
Clarity
Recommendation in contextSee the opportunity where attention is already managed.
Impact + causes + evidenceUnderstand why the recommendation exists before acting.
Direct path to executionDownload a prefilled PO or continue to Order Management.
Supplier intelligence was everywhere. The decision path wasn't.
A decision-support concept for Supplier Matrix. Surety turns a quiet supplier signal into a negotiation-ready plan, so a Sourcing Manager can act in minutes instead of investigating for days. The merchant still makes the call.
Focus
AI decision support
Product
Supplier Matrix
Type
Concept POC
Status
Exploration, not shipped
Prototypes · Experiments · Ideas beyond the brief — a self-directed exploration, not a commissioned project. Owned end to end: interaction flow, decision-support model, business-impact visualization, supplier comparison, PO impact and the merchant-control model.
Design principle
AI proposes. The merchant decides. Surety surfaces the evidence and a recommended path — the final supplier decision, volume shift and negotiation stay with the merchant.
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01 / Signal & business impact
A supplier is quietly slipping, and the cost is already measurable.
95% → 78% OTD · $2.4M exposure
Surety watches on-time delivery, performance, cost and risk together, and raises one prioritized signal the moment the pattern looks like continuity risk — translated immediately into business terms, so a dip in a metric reads as sales exposure, units at risk and the size of the supply gap, not another number on a dashboard.
02 / Decision
What should happen next?
Recover Northwind, or shift the volume?
Two responses, not one verdict — mitigate the current supplier, or protect continuity with a qualified alternative. Surety never recommends abandoning Northwind; it makes the cost of each path visible and lets the merchant choose.
03 / Intelligence
Connect performance, quality, risk, capacity and timing.
Seven signals that used to live in five different views, now evaluated together — so ranking an alternative is a system judgment, not a manual spreadsheet exercise.
CPMU — Complaints per Million Units
A normalized quality measure — customer complaints per one million units sold — so supplier quality is comparable across very different sales volumes.
Why is it important?
Normalizes quality: comparable across suppliers regardless of volume.
Flags risk early: higher complaint rates surface before they become a bigger problem.
TTS — Time to Shift
How long it takes to get an alternative supplier ready to actually supply — from the decision to move volume, to that supplier being able to deliver it.
Example
Supplier B can begin supporting the shifted volume in 6 weeks.
TTR — Time to Recover
How long it takes to restore supply continuity, or return to an acceptable operating state, following a disruption — the cost of the disruption in time, not just dollars.
Example
Expected recovery to an acceptable continuity level: 6 weeks.
AUC change — Average Unit Cost trend
How a supplier's average cost per unit is trending — a directional, commercial signal weighed alongside performance and risk, not a locked-in price. Final cost impact and terms are always confirmed before commitment.
04 / Compare alternative suppliers
Northwind vs. qualified alternatives.
Supplier B — 98% OTD · 25% capacity · lower CPMU
Ranked against the current supplier, not just listed next to it — Supplier B can cover the full 17% gap with stronger delivery, a more favorable D&B risk profile and a 6-week transition, at a directional cost premium still to be confirmed.
05 / Build continuity plan
Every option comes with an actual plan, not just a recommendation.
A — mitigate with Northwind · B — shift to Supplier B (recommended)
AI proposes the path and the concrete next actions for each — it never switches suppliers, reallocates purchase orders or commits to a negotiation on its own. The merchant reviews the plan and owns the final action.
06 / Review impacted items & decide volume
120K units → selected POs → action.
75,000 units selected · 2 of 4 purchase orders
Merchant / Operations reviews exactly what's affected, decides how much volume to move, and only then executes — Surety checks that Supplier B can actually absorb the selected volume before the shift can be confirmed.
07 / Submit for approval
The plan still needs a second set of eyes.
GMM → DMM sign-off
Before anything executes, the full plan — response, volume and estimated impact — routes through the standard approval chain. Surety assembles the summary; it doesn't skip the review.
08 / Execute actions
Only after approval does anything actually move.
3 actions · POs reallocated on confirmation
Once approved, Surety tracks the specific actions the plan requires — moving purchase orders, notifying the new supplier, updating allocation — and confirms each one instead of assuming the plan executed itself.
09 / Monitor
Did the response actually work?
78% → 95% recovery target
Tracked on both sides of the decision — Northwind's own delivery recovery if mitigating, or Supplier B's delivery, quality and PO execution if volume shifted.
The loop feeds back into step one — Surety doesn't stop watching once a decision is made; new signals reopen the same path rather than starting a fresh investigation.
Outcome
From fragmented supplier intelligence to a guided decision system.
"AI proposes. The merchant decides."
AI product thinkingDecision supportExplainabilityHuman-in-the-loop
Concept prototype using representative supplier data and scenario values — a product-design POC, not a claim of production AI implementation.
AI-Assisted UX Practice · Supplier One · Dev vs. Figma
Using Code Puppy to speed up VQA from Dev to Figma.
A small experiment to test whether AI could take the repetitive screen-by-screen comparison work out of visual QA, while keeping design judgment with the designer.
Focus
Dev vs. Figma fidelity
Product
Supplier One
Type
VQA experiment
Status
Human-validated
Prototypes · Experiments · Ideas beyond the brief — a self-directed exploration, not a commissioned project.
Findings
12
Potential fidelity issues identified.
Accuracy
~80%
Findings accurate after manual validation.
Speed
Faster
First-pass review with AI doing the comparison work.
01 / What I changed
A structured first pass, instead of manual screen-by-screen comparison.
Instead of manually jumping between the implemented experience and Figma for every screen, I used Code Puppy to inspect both and produce a structured first-pass VQA report.
01
Dev
Open the current Supplier One experience and relevant states.
02
Figma
Use the actual design file as the expected source of truth.
03
Compare
Review components, states, charts, spacing, typography and behavior.
04
Report
Generate issues with severity, UX notes and expected design.
05
Validate
Designer reviews the findings and removes false positives.
02 / See it in action
Code Puppy walking the Dev → Figma review, unedited.
Three moments from the same session: reading the dev implementation, cross-checking the Figma source file, and confirming the visual match before writing up findings.
Unedited excerpts from one review session — reading the dev build, checking the Figma source, and confirming the match.
03 / What the AI found
The screenshots below are the actual audit outputs from the experiment.
1. Executive summary. The generated audit grouped findings by severity and summarized the key Dev-vs-Figma gaps.
2. Structured findings. Issues were documented with severity, UX impact and the expected design behavior.
3. Visual fidelity examples. The review caught differences in charts, map styling, tooltips and information affordances.
4. Interaction and component details. The audit also surfaced bulk-action styling, checkbox alignment and feedback typography differences.
04 / Outcome
A faster first pass, not a replacement for judgment.
The experiment suggests a practical role for AI in everyday UX quality work: let AI search broadly, then let the designer validate, interpret and prioritize.
"AI didn't replace the designer's VQA judgment. It reduced the manual comparison work and gave me a faster first pass."
AI-assisted QADesign fidelityDev vs. FigmaHuman-validatedVibe coding
AI-assisted VQA experiment · Supplier One · Dev vs. Figma fidelity review — a self-directed exploration, not a claim of production tooling.
I helped turn One Paw Away's broad pet-care vision into a focused product direction — mapping the experience, defining the MVP, and prototyping what could come next.
Role
Product Design · UX · 0→1 Exploration
Timeline
2019–2020
Team
CEO + CTO + 4 developers — direct collaboration
Type
Early-stage startup experiment
Platform
Mobile · Pet care
Prototypes · Experiments · Ideas beyond the brief — a fast 0→1 exploration with a founding team, not a shipped product.
A quick 0→1 exploration for a startup with a big idea. I worked with One Paw Away to turn an ambitious pet-care vision into a clearer product experience — exploring what the MVP could look like, how the ecosystem could connect, and where design could create the most value early on.
The home screen — fresh food, a full grid of pet services, community (Pet Forum, Pawgraphy) and sharing, all organised around the pet.
01 / The challenge
An exciting vision — food, services and community in one place — but broad.
One Paw Away wanted to bring food, services, and community together in one place for pet parents. The vision was exciting, but broad. The founding team needed to see the product concretely before committing engineering time to an MVP.
The decision
Give the idea structure before building it — map the core experience and define the MVP first.
02 / My approach
Give the idea structure — then make it tangible.
I helped give the idea structure — mapping the core experience, simplifying the journey, and exploring the product through early concepts and prototypes. Working directly with the CEO and CTO kept decisions fast, and the four-person dev team could react to concepts as they took shape.
01 / Map
The core experience
Lay out the pet-care journey and where the product actually adds value.
02 / Simplify
The journey
Cut the vision down to the few things an MVP has to do well.
03 / Prototype
Early concepts
Turn the direction into screens the team could see and pressure-test.
04 / Align
With the founders
Direct CEO and CTO collaboration to lock the MVP scope.
03 / The exploration
Four threads, one connected pet-care experience.
Food
Fresh & healthy pet food
Vet-approved recipes with no preservatives, recommended per pet.
Services
Pet services discovery
Find and book trusted grooming, vet and care services nearby.
Community
Community & connections
A place for pet parents to share, learn and grow together.
System
A unified pet-care experience
One hub instead of separate apps for food, services and community.
Fresh foodRecipes · recommendations · reorder
Pet servicesDiscover · book · manage
CommunityShare · learn · connect
→
One pet profileEverything tied to the pet, not the feature
One home screenFood, services and community in one place
The exploration kept coming back to the same idea — a single pet-care experience, organised around the pet rather than around three separate products.
04 / From vision to screens
The concept, screen by screen.
Concept screens for the MVP — enough fidelity for the founding team and the four developers to see the product, react to it, and build against a direction rather than a brief.
Fresh food, end to end
The food journey carried the most product value early — a subscription model, pet-size guidance, and recipes that read like real meals, not SKUs.
Browse — Fresh, Dry or Chew
Configure — plan, pet size, meals
Choose — a real recipe, not a SKU
Add — treats and one-off products
Services, community and content
Around food sat everything else a pet parent needs — a services grid, a pet forum, a photo feed (Pawgraphy), and articles surfaced from the home screen.
Services — one grid, every need
Pawgraphy — a feed for pet parents
Articles — pulled up from home
Profiles and missing pets
Everything tied back to two profiles — the pet parent and the pet — and a Missing flow for reporting and finding lost pets in the community.
Pet parent — posts, pets, follows
Pet — the record everything hangs off
Missing — report and track
Found — confirm a match
05 / Outcome
A clearer product direction — and a starting point to build from.
A clearer product direction and a tangible starting point for turning the startup vision into an MVP. The founding team walked away with the core experience mapped, the MVP scoped, and concept screens to build against.
"The value early on wasn't polish — it was turning a broad idea into something the team could actually build."